IQ Intelligent Haircare Icy Blonde Shampoo 300ml

IQ Intelligent Haircare Icy Blonde Shampoo (300ml) is a nourishing, brass-neutralising shampoo for icy blondes, with a sweet vanilla fudge fragrance. Gentle on hair, it has been formulated to counteract yellow and orange tones and deliver bright blonde results, and is recommended for natural and colour-treated blonde and grey hair.

Advanced Purple Pigments cool and brighten blonde and lightened hair, while Rice Protein and Jojoba Oil smooth and protect, leaving hair soft, shiny and perfectly toned. Free from sulphates and parabens. Cruelty-free & vegan-friendly.

Key Benefits

• Counteracts unwanted yellow and orange tones.
• Cools and brightens blonde and lightened hair.
• Nourishes gently while toning.
• Leaves hair soft, shiny and perfectly toned.

Key Ingredients

• Purple Pigments - neutralise brassiness to cool and brighten blonde hair.
• Rice Protein - helps smooth and strengthen lightened hair.
• Jojoba Oil - smooths and protects for added softness and shine.
• Amaranth - an amino acid-rich grain that nourishes and strengthens the hair.